COCA-COLA 9Ö Jahre
In 1929, Coca-Cola found its way to Austria. From Atlanta to Bludenz. The next 90 years would develop into an unbelievable success story. An anniversary that was celebrated with a 360° campaign.
Instead of looking back on 90 years of history, the campaign celebrates the inclusive spirit of Coca-Cola: the togetherness of people. The most regional campaign in the country was implemented under the banner “Together!”. In addition to two TVCs and several online spots, OOH posters with all of Austria’s municipalities, namely regionalized city lights, a packaging design, a new interpretation of the Coke song and much more were launched.