SPRITE It’s Haters Season
That’s a shitty ad! Well, in this case, we can deal with that. Because “It’s Haters Season”. With the new sprite campaign haters should be deprived of their fuel. How to stutter the hate machine? By simply responding with love. Because that’s what they hate the most!
The declaration of love to all haters shows true stories and hate comments as they occur every day under the cloak of the World Wide Web. The aim of the campaign: just not to take life and stupid comments too seriously. Sprite is also setting a good example and showing what some think of their drink and their advertising efforts. What a shitty campaign.