We believe that everyone should love and live as they want. Period. Coca-Cola stands for inclusion not exclusion. For openness and diversity. Perfect for putting together various measures for EuroPride 2019 that draw attention – for a topic that deserves attention. To create more understanding and acceptance.

Love is in the air! For EuroPride 2019, in cooperation with Coke, we developed measures that were used on a wide variety of channels and caused a positive sensation. In addition to a Pride design for Coke bottles, classic advertising measures and various online assets, a ring tram and the tram stop in front of Vienna City Hall shine in the design of the Coke Pride campaign. Including City Light display case with six real Coke bottles in the colors of the rainbow.